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The Nordic countries' largest e-commerce player

Komplett Group
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This is Komplett

Through the brands NetOnNet, Komplett, Webhallen, Ironstone and Itegra, the group is targeting customers within the B2C, B2B and Distribution segments.

Geographically, all the group’s brands are represented in Sweden. In Norway, the group is present with the brands Komplett, NetOnNet, Ironstone and Itegra, while in Denmark, the group offers its products under the Komplett brand.

The group’s reporting structure is a reflection of its customer segments: B2C (Komplett B2C, NetOnNet, and Webhallen), B2B (Komplett B2B, Ironstone) and Distribution (Itegra).

The group offers a broad range of products and services for consumers, the business market, and the public sector. These offerings span across various categories such as components, gaming, brown goods,  peripherals, white goods & home, handheld & accessories, and PCs.

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Komplett was established in Sandefjord, Norway in 1991. In 1996 we introduced e-commerce to the Norwegian market by establishing the online platform and webshop “Komplett.no”. We are a pioneer within online retail and have a particular heritage for consumer electronics and gaming products.

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Our web shops

Learn about our business areas and web shops

Get to know us

Komplett offers one of the market’s broadest selections of consumer electronics and business solutions. We operate within three reporting segments: B2C, B2B and distribution, and serve our customers through our eight webshops, as well as 20 retail stores in Sweden.

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Invest in Komplett

Investor relations

Komplett Group is a pioneering online retailer of electronical goods. We have continuously been at the forefront of online retail and developed the e-commerce industry in Scandinavia.

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Sustainable for a better future

Environmental, social and corporate governance
Sprout - sustainability

Sustainability is a key theme for Komplett, and instrumental to support a long-term viable business model. We intend to run a healthy business that takes responsibility for our employees, the community and the environment.

Learn more about what sustainability means to Komplett